Textile fashion | Textile fashion retailing, marketing, and merchandising

Textile fashion

Textile fashion is a popular decorative expression that is for a specific time and place and in a specific context especially in clothing, lifestyle, footwear, hairstyles, accessories, makeup, and body proportions. Although a trend often refers to a strange aesthetic expression and often lasts less than a season, textile fashion is distinct and art-supported an expression that tradition is traditionally tied to fashion season and collection. Style is an expression that persists for many reasons and is often associated with cultural movements and social identifiers, symbols, classes, and cultures. According to sociologist Pierre Bourdieu, fashion is the latest difference, the latest fashion.

Although they are often used together, the term fashion differs from clothing and apparel, where the first describes the material and technical clothing, while the other is transmitted to special senses, such as wearing fancy clothing or masks. As an alternative, fashion describes a social and temporal system that activates clothing as a social signature for a particular time and context. The philosopher Giorgio Agamben connects fashion with the intensity of the qualitative moment, associating the Greek with the temporal aspect called kairos, where the garments are quantitative, the Greek called Chronos.

Textile fashion history in the world

Early Western travelers, traveling to India, Persia, Turkey, or China, often commented on the lack of fashion in those countries. The secretary of the Japanese Shogun, in 1609, told a Spanish visitor that Japanese clothing had not changed in more than a thousand years. However, there is ample evidence of the rapidly changing fashion in Chinese clothing in Ming China. Changes in clothing often occurred during economic or social changes, as in ancient Rome and the medieval caliphate then went on for a long time without significant changes. In eighth-century Moorish Spain, the Spanish musician Ziryab changed his inspiration from his birth in Baghdad to the Cordoba sophisticated clothing style based on seasonal and everyday fashion. After the arrival of the Turks, a similar change took place in fashion in the Middle East in the eleventh century, which introduced the style of clothing from Central Asia and the Far East.

Additionally, West African fashion has a long history. The garment was used as a form of currency in trade with the Portuguese and Dutch in the early sixteenth century. Locally produced fabrics and cheap European imports were combined in new styles for West Africa’s growing elite and resident gold and slave traders. There was an exceptionally strong history of weaving in the residential areas of the Oyo and Igbo peoples.

The beginnings of Europe can be fairly reliably dated, with constant and increasingly rapid changes in clothing styles. Historians, including James Laver and Fernand Braudel, date the beginnings of Western fashion to clothing in the mid-fourteenth century, although they do not rely too much on contemporary images and enlightened manuscripts before the fourteenth century. The most dramatic first change in fashion is the sudden tightening of the shorts and the men's top-dress barely covering the buttocks from the length of the calf, sometimes with the stuffing on the chest to make it look bigger. It has created a certain western outline according to the top worn over leggings or trousers.

The four major current fashion capitals are recognized as Paris, Milan, New York City, and London, which are the headquarters of all the major fashion companies and are renowned for their influence in global fashion. Fashion weeks are held in these cities, where designers show off their new clothing collections to visitors. With a legacy of great designers such as Coco Chanel and Yves Saint-Laurent, Paris has become one of the most-watched centers in the world, although now haute couture uses the same clothing to collect ready-to-wear and sell perfumes, although branding.

Textile fashion industry

Although the textile fashion industry first developed in Europe and America, as of 2017 it is an international and highly globalized industry that is often made in one or another country and sold worldwide. For example, an American fashion company could make fabric sources in China and prepare the garment in Vietnam, finish it in Italy, and ship it to a warehouse in the USA for distribution to retail outlets internationally. The textile fashion industry has long been one of the largest in the USA and it is still so in the twenty-first century. However, employment in the United States fell sharply as manufacturing moved increasingly abroad, especially to China. Data on the textile fashion industry is usually reported for the national economy and is published in terms of different individual sectors of the industry, so it is difficult to get overall statistics on the world's production of textiles and garments. However, in any case, accounts for a significant portion of the global economic income of the garment industry.

Textile fashion retailing, marketing, and merchandising

Clothes need to be sold once they are designed and made. But how do you get clothes from the manufacturer to the customer? The business of buying clothes from manufacturers and selling them to customers is called retail. Retailers make initial purchases for resale three to six months before customers are able to shop in stores.

Fashion marketing is the process of managing the flow of goods from the initial selection of designs produced to present the product to retail customers with the aim of maximizing the sales and profitability of an organization. Successful fashion marketing depends on understanding the aspirations of the customers and responding with the right products. Marketers use sales tracking data, media coverage, focus groups, and other means of determining consumer preferences to give designers and manufacturers feedback on the types and quantities of products that need to be produced. Marketers are thus responsible for identifying and defining the target customers of a fashion producer and responding to the preferences of those customers.

Marketing is closely related to merchandising, which seeks to maximize sales and profitability by persuading consumers to buy a company's products. In the standard definition of the term, merchandising involves selling the right product to the right customers at the right price, at the right time and place.

Merchandising involves presenting products in an attractive and accessible way through store windows, in-store displays, and special promotional events. Merchandising experts must be able to respond to increased demand by acquiring new stock of the optimal product.