Fashion industry
What
defines the fashion industry is
based on the work of people who include it: designers, stores, factory workers,
seamstresses, tailors, technically skilled embroiderers, press, promoters,
salesmen, fit models, runway models, clothing models, and textile
manufacturers, Pattern maker, and sketch artist. Simply put, the fashion industry can be described as
the business of making garments, but it will exclude important differences
between fashion and clothing. Clothing is functional clothing, one of the basic
needs of humanity, but fashion incorporates its own style, distinct tastes, and
its own superstition of cultural evolution.
The fashion industry is a product of the modern age. Before the middle of the 19th century, virtually all clothing was handmade for individuals, either as home production or to order from dressmakers and tailors. At the beginning of the twentieth century, with the rise of new technologies such as sewing machines, the rise of global capitalism and the development of factory systems of production, and the proliferation of retail outlets such as department stores, clothing became increasingly marketable. Will be mass-produced in standard form and sold at a fixed price. Although the fashion industry first developed in Europe and America, today it is an international and highly globalized industry, where clothing is often designed in one country, made in another, and sold in a third. For example, an American fashion company could source fabric in China and make Vietnamese-made garments in Italy and ship them to a warehouse in the United States for distribution to retail outlets internationally. The fashion industry has long been one of the largest employers in the United States, and it remains so in the 21st century. However, employment has declined significantly as production has increasingly shifted abroad, especially to China. Since the data of the fashion industry is generally reported for the national economy and is published in terms of many different sectors of the industry, it is difficult to get the overall statistics on the world's production of textiles and garments. However, by any measure, the industry is undoubtedly responsible for a significant part of world economic production.
According
to the textbook "The Dynamics of Fashion", there are four levels of
the fashion industry: the initial
stages of textile production, including mills and yarn manufacturers; the Secondary
level of designers, manufacturers, wholesalers, and vendors; Retail level,
which includes all kinds of stores and distribution points of sale; And also a
fourth level is the support level which connects each of the other levels
through the press, advertising, research institutes, consultants and fashion
forecasters who contribute to the advancement of commodities to the end
consumers. Although the relationship between the layers is more or less
symbiotic, they need each other to survive.
However,
the fashion industry includes all
types of clothing design, production, distribution, marketing, retailers,
advertising, and promotion, from the rarest and most expensive haute couture
and designer fashion to casual everyday clothing, from couture ball gowns to
casual sweatpants.
Meanwhile,
the advent of the modern designer business stands in stark contrast to the
overall industry, which has been largely characterized by independent
companies, with over 5,000 businesses producing women's clothing, run by a rich
but aged second generation. Since the 1980s, the apparel industry has been
defined by the economy of consolidating, globalizing, and publicly traded
companies, with the biggest news being the crowd of many designers on Wall
Street and the continued merger of the retail industry into just a few. Among
the remaining department store companies are those giants that cover most
retail nameplates.
In
the early 2000s, the fashion industry was global, with luxury conglomerates
taking over American business partnerships and manufacturing constantly moving
to those countries that offer the cheapest labor. Garments are conceived,
illustrated, and laser-cut by a computer, and a store's data system is
automatically replenished by alerts. Designers compete directly with their
biggest customers by opening flagships around the world, and stores compete
with designers by sourcing and producing their own personal label collections,
often based on conventional runway looks.
The levels of focus in the fashion industry consist of many distinct but interdependent sectors. These sectors include textile design and production, fashion design and manufacturing, fashion retailing, marketing and merchandising, fashion shows, and media and marketing. Each sector is dedicated to satisfying consumer demand for apparel in terms that enable it to work for the benefit of industry participants.
The fashion industry has faced its own problems, including pollution and fabric waste, which has led to a shift to more sustainable methods like digital fashion. The industry is constantly engaging with digital media and has allowed the use of digital tools within businesses and with consumers. Two ways consumers use digital fashion are through virtual dressing rooms and virtual cosmetic counters.
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